You can only generate leads if users find you quickly in their search results. You can raise your webpage ranking by hiring the best SEO agencies to handle digital marketing. The following suggestions will help your brand rank top in search engines as you make a conscious effort to improve your performance. Let’s get started.
1. Improve on your webpage loading speed
How long it takes to load your firm’s web page positively or negatively impacts your SEO ranking. When users click on your page, they want quick results. However, if it opens slowly, the users will most likely click on your competitors’ web page, thus, giving them an advantage over yours.
When your webpage bounce rate is high, search engines interpret this as a low score, therefore, lowering your rank in search results. Research shows that users who abandon a slow opening webpage do not go back to such a website. This trend ultimately reduces and kills the traffic on your firm’s website.
On the contrary, a page that loads fast attracts significant traffic that grows organically. When a webpage rightfully earns a higher position, Google algorithms recognize its popularity and reward it accordingly.
Therefore, it is imperative to optimize your server response time and page speed to reduce the abandonment rate.
2. Post high-quality content
When last did you update your website? If it is as old as when you built it, you probably rank low in search engine optimization. Update your webpage to keep driving more traffic your way and steadily increase your popularity. Give your clients and other users a reason to continue visiting your site.
Your website should always post relevant, updated, high-quality content. This will attract users always to consult your page for useful information in your field.
Additionally, you need to improve the dwell-time on your website. Dwell time refers to how much time users spend on a specific webpage per visit. Users spend more time on sites that offer relevant, updated, and informative content. In return, your site registers longer dwell time, a significant factor that contributes to organic ranking.
Here’s food for thought, Google Chrome controls almost half of the market share of Internet browsers. When consumers bookmark your company’s website for Google Chrome browser, your SEO ranking improves significantly. Top-notch content improves the chances of being bookmarked by your users.
3. Optimize your images
Good quality pictures and images are excellent for your website design. However, to improve your SEO ranking, you need to optimize them properly. To achieve this, check the file format and size of the images that accompany your content. If the images are too large, they can slow down the page loading time, impacting on your ranking.
Optimize your images by compressing or resizing them. Sneak in keywords on the images and name them accordingly. Additionally, use keywords in the title of the images, caption, and descriptions.
You can enhance your content with other elements such as audio, videos, and slideshows. These multimedia elements go a long way to give a lasting impression on your visitors.
4. Break your web content with head tags
A long post divided into paragraphs can be tedious and tiresome to read. To improve the user experience when interacting with your web content, use head tags within the content.
Breaking content under suitable headlines makes it easy to read and skim through content. It also makes the work appealing to the reader. When users read through your content, it results in a longer dwell time discussed above, thus improving your search engines’ ranking.
5. Consider blogging
Blogging is an excellent idea for your brand. It is a valuable tool for attracting traffic that allows you to interact with your clients to your company website. Blogging is a significant factor in improving your SEO ranking.
When you post relevant, updated content encourages users to continue visiting your page more often. This gives them a reason to stay longer on your page, consequently increasing dwell-time on your site.
Blogs can help you establish faithful followership who daily read your post, thus keeping your site active. These users are likely to share with their online friends, thus encouraging organic traffic on your website.
Remember to enhance your blog with other things such as header tags, titled images, and keywords.
6. Incorporate outbound links
Several factors affect the readability rate of your content. Apart from using keywords, using outbound links builds the credibility of your website. It always looks good to back your claims with relevant sources. Authoritative and trustworthy sources should always accompany data claims.
Also, use citations from authoritative, authentic sources and attach outbound hyperlinks to these websites. The information should also be recent and updated.
As a matter of priority, include internal links that will redirect visitors to other pages on your company website.