Today, there is no shortage of free SEO courses for beginners. The best programs are created by renowned professionals with impressive portfolios. These will arm you with powerful methods of website optimization. You may be surprised to learn that so many high-class courses may be taken free of charge!
A free course is a great way to get started. You can learn from experts who have been in the industry for decades. Some of these providers allow you to get SEO certification, so you can build a career in the field. Here are eight excellent options to consider.
1. Free SEO Course (by Reliablesoft)
This basic guide provides the fundamental knowledge necessary for launching a SEO career. It is taught in a simple language without mind-boggling technical jargon. You will learn how SEO practices and search engine algorithms are connected. The course makes a distinction between different optimization types and explains how they work. It is a great way to get familiar with technical, on-page, and off-page SEO.
This knowledge will lay the perfect foundation. Later, you can move on to advanced topics easily. Free registration is simple, and you receive the Complete SEO Checklist as a bonus. It contains detailed guidelines to help you make any website SEO-friendly.
2. Free SEO Training: SEO for Beginners (by Yoast)
This course is best for absolute beginners. In the introduction, Yoast experts explain the basic principles of how search engines work. Next, they cover two avenues of SEO: content-related and technical.
This is a great opportunity to begin your education. You will see how all the SEO elements work together to push sites to the top of search results. Importantly, even the technical side of things is explained in a simple language.
3. On-Page and Technical SEO Course (by SEMrush)
This course covers two major aspects of digital marketing. In the process, you will also learn to use SEMrush, one of the most effective SEO tools today. If you need formal qualifications, you can get official SEMrush Academy SEO Certification after passing their exam. The course is easy to join.
This free program is made up of two modules. These will teach you to do the following:
- perform a SEO audit of your site;
- resolve common HTTPS issues;
- diagnose and remedy crawlability problems;
- analyze log files;
- generate SEO-friendly content;
- enhance on-page SEO.
This company has another free course worth your time. It is called the “SEO Toolkit Course”. Students learn about keyword research, backlinks, organic traffic, on-page optimization, site auditing, and much more! The instructors show them how the company’s tools come in handy at every stage.
4. Udemy: SEO Training Course (by Moz)
This video course is a real hit: so far, it has been chosen by over 200,000 people! The rating is also high — 4.3 stars out of 5 on average. The instructor is a Moz co-founder, Rand Fiskin. He is a real professional with profound knowledge of the industry. The course is informative, but also fun to take.
The videos are 3.5 hours long in total, but their contents are broad. The only drawback is that there have been no updates since the release. Therefore, some aspects are not entirely accurate anymore.
5. SEO Training Course: Building Sustainable Traffic for Business Growth (by HubSpot)
This course includes four chapters covering different aspects of SEO. It is relatively advanced, so absolute beginners will find it challenging. You will learn about the development of SEO strategies, scaling of link-building campaigns, SEO at HubSpot, and guest blogging campaign organization.
HubSpot is a leading provider of software for digital marketing, sales, and customer service. Its solutions allow companies to manage their content, launch promotions on social media, optimize websites for search engines, perform web analytics, and more. In the course, you will learn how the company boosts organic traffic through SEO and blogs.
6. Free SEO Course (by ClickMinded)
This course is taught by a true industry veteran — Tommy Griffith. He is the founder of Clickminded and an ex-SEO manager for Airbnb and PayPal. During the course, he shares his experience and explains the methods used by large companies. This course offers valuable insights. Besides, free registration unlocks access to quite a few useful SEO resources.
7. Search Engine Optimization (SEO) Specialization (by Coursera)
This platform offers a wealth of educational material on myriad themes. Users interested in digital marketing can choose from 6 different subjects. Each course is taught by an experienced pro and may be taken separately. To complete all stages, you need roughly four months. Today, the options include:
- Introduction to Search Engine Optimization
- Search Engine Optimization Fundamentals
- Optimizing a website for Search
- Advanced Content and Social Tactics to Optimize SEO
- Advanced Search Engine Optimization Strategies
- Website Optimization
As you can see, this is an all-encompassing course. It covers everything from bare fundamentals to advanced methods. Those who enroll get a week-long free trial.
8. Free SEO 6-Part Video Series (by Moz)
This free course comprises six videos, each an hour long. No registration is required! Just click on the link and start watching.
The videos cover different subjects in simple language, from basic strategies to technical SEO. Instructor Rand Fishkin will teach you how to choose the best keywords, optimize pages, build links, and evaluate searcher satisfaction.
Are Free Courses Worth Taking?
You may wonder if free courses are up to scratch. After all, why offer excellent content for free? The answer is simple: they only give the essentials. These eight programs come from leading SEO providers, and they are taught by first-class experts.
You cannot become a stellar SEO manager overnight. A course that lasts a few months will not suffice, either. Comprehensive programs for professionals require a significant investment of money, time, and effort. They are updated following student feedback and new trends.
Such programs simply cannot be free. Beginners, however, are guaranteed to benefit from the courses we listed. They are worth every minute of your time.