Do Shout Outs Still Work on Instagram?

If you’ve been doing any kind of Instagram marketing at all, you probably already know about shout outs. In fact, this way of marketing on Instagram has become some sort of a cottage industry. 

You know the drill. An account starts up brand new and the account holder works really hard to build a following. Once the account has enough followers, then the owner of the account would start looking for people who would buy shout outs. 

The idea behind shout outs is pretty straightforward. When you have an account and you build a following, people want to know what you have to say. People who follow you are interested in your content. When you publish a post and you say that your followers should check out somebody else’s account, a significant percentage of them will take your word for it. 

After all, they’ve been following you all this time and they obviously think that whatever you post has some sort of value so they go along and they click on the link of the person or account you are shouting out, then they check out the person’s content. 

So far so good, right? Well, here’s where the magic happens. If they like what they see, they would then engage the content. Maybe they would post comments. Maybe they would like the content or if they really like a large amount of the content posted on that account, they might even follow the account.

This is exactly the reason why a lot of people spend money buying shoutouts. They want to grow their following by simply being advertised by other accounts who already have a following. The question is since this is such a long-standing practice on Instagram, does it still work? 

Well, there are three factors that strongly determine whether you’ll be successful if you pay for a shoutout campaign. First, you have to buy shout outs from accounts that are in the same niche as you. It doesn’t make any sense for somebody who is selling cat products to buy shout outs from somebody who has a following of people looking for babies’ shoes. The disconnect is just too strong. 

Second, when you buy a shout out, you have to have solid content already. This means that when people go to your page to check you out, you have to make a good first impression. This means that all your content has to be top-notch and must be highly relevant. 

The third factor involves social proof. I know it sounds kind of crazy, but let’s face it. When you go to a page and you notice that even though the content looks really good but it doesn’t have enough likes or comments, you probably would get suspicious. You probably would think that there’s a reason why people are not excited about this content. This would mean that you’re less likely to follow the account or engage with the content. 

Keep this in mind if you are thinking of buying shout outs. It can still work, but you have to set up your system to maximize the opportunities shout outs bring to the table. At the very least, you should get a lot of Instagram likes from for your content or buy Instagram video views from for your video content. Otherwise, you’re just wasting good money on buying shoutouts. It’s just not going to deliver the kind of results you would want.

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