How much does a medical page web design cost in 2022?

What is the cost of healthcare web design, web page hosting, support, search engine optimization, local SEO, content marketing, A / B testing and content creation for healthcare websites?

The price of medical sites and their marketing, including SEO, consists of 2 parts:

Setting up a medical web page from scratch

Typical costs for trusted companies with a good reputation range from $ 4,000 to $ 10,000 for a one-time installation. If you are only asked for $ 2,000 to $ 3,000, you will most likely only get a “basic” health web page. That being said, medical website design is of great importance and must be carefully designed.

Marketing and advertising (including SEO) on an ongoing basis

Here the pricing policy depends on the number of services. These services target small to medium sized web pages. The larger the medical unit, the higher the price of web services. In addition to the initial setup, there are additional costs for SEO optimization, online advertising and promotion, social media advertising and technical support.

Many healthcare web page design companies require a contract for at least a year. This is a common type of cooperation. However, we recommend avoiding various annual contracts.

Why does the cost of the same services differ for different companies?

Try to understand that you are paying for 7 different areas:

1.      An aesthetic web page design, your branding, illustrations and the overall picture of the site.

2.      The construction of the site is within the site, which determines the quality of the code that runs your page.

3.      Website content for SEO, useful pages, high-quality unique content (no plagiarism).

4.      Analyze web pages, conversion apps, lead engagement apps, automation.

5.      Hosting web pages (including those on cheap servers) will lead to maximum bounce rates and loss of revenue.

6.      A / B testing of web pages is among the most important requirements, but less than 4% of healthcare websites pass this test.

7.      Collect information from a web page and form it into a HIPAA compliant database.

Additional services you may need

Advertising the web page in social networks, by mailing and using Google.

Writing and posting publications in social networks.

Feedback from customers on your site (via SMS).

Chatbots.

Monthly SEO services.

Forms for online payment.

For small clinics – one doctor = one place. The cost of setting is a one-time payment from 3 to 4 thousand dollars. Monthly payment for services to improve and maintain the page – from $ 350 to $ 500. Often this includes services:

Hosting.

Changes on the site 10–20 pages.

Local SEO updates on Google and Fb.

Monthly updates of the page content.

Keyword checks.

Comparisons with competitors.

Posting on social networks.

Targeting on Google and Facebook.

A small and medium-sized medical clinic with 2-5 doctors, single with 5 services will pay from 4 to 8 thousand dollars for setting up the site. For monthly services you will have to pay $ 700-1500. This is often:

Hosting.

Change on the site 20-30 pages, monthly update of the content.

Local SEO updates on Google and Fb.

Organic SEO.

Keyword check.

Comparison with competitors.

Placement in social networks.

Installing PPC ads.

Targeting on Google and Facebook.

SMS marketing.

An average medical practice with 10 or more doctors, with 2-5 locations and 20 services, will pay a one-time payment for setting up the site in the amount of 7-10 thousand dollars. The cost of monthly services is from $ 1500-2500. The services include:

Hosting with secure servers with SLA.

Changing 50 pages of the site.

Mobile optimization.

Content creation and placement.

Local SEO updates.

Organic SEO optimization.

Competition analysis.

Reports and comparisons of monthly work.

Eliminate ineffective keywords and add new ones.

Advertising PPC.

Facebook targeting.

SMS marketing.

Services for specialized practice will be much more expensive. The size of a one-time payment for setting up the site will be 6-10 thousand dollars. The cost of monthly services is from $ 1500-2500. We recommend ordering social media design services by Halo-Lab. The range of services includes:

Hosting with secure servers with SLA.

Changing 50 pages of the site.

Mobile optimization.

Content creation and placement.

Local SEO updates.

Organic SEO optimization.

Competition analysis.

Reports and comparisons of monthly work.

Eliminate ineffective keywords and add new ones.

Advertising PPC.

Facebook targeting.

SMS marketing.