If you are reading this article, we can conclude that you are associated with B2B services or products. You are here because generating sales has become challenging and complex. But worry not as it is something that every organisation is going through nowadays.
The increasing competition and uncertainty are making for a complex business environment. Without sales, a business cannot generate revenue. If there is no revenue, an organisation cannot continue its operations. Eventually, it will shut down. Therefore, you need to ensure that your organisation keeps making sales.
But the question is how? Well, the answer is ‘lead generation’. If you are working in the sales or marketing department, you would know everything there is to know about it. If not, then there is no cause for worry. This article will first describe the lead generation and how to find B2B lead generation services. Without further ado, let us start.
Table of Contents
What is Lead Generation?
Open your email and go to the junk or spam folder. You will see countless emails sitting there waiting to be read. Open any email and read it. It is a promotional email, nine times out of ten. It is someone trying to advertise their product or service. This email is an example of lead generation. If you think about it, we are sure you can come up with countless other examples.
For instance, we all had calls where people were trying to sell life insurance or asking us to change our insurance provider. While many consider such calls spam or fraudulent, that is not the case. Instead, it is just marketers or salespeople trying to generate leads for their business.
But what is the precise definition of a lead?
It refers to an individual who shows interest in your product or service. There are multiple ways to do this, including the abovementioned examples. However, not every business can do this themselves. In that case, they need to hire B2B lead generation services.
B2B Lead Generation Techniques
We mentioned two techniques above – calling and emails. However, there are countless other techniques. They are:
- Content Marketing
It is one of the most preferred techniques for B2B lead generation. Suppose you read an article on the internet containing a backlink to a website. The website is Belkins, and it offers a tool called ‘Folderly’. The tool helps businesses ensure that their promotional emails are not in the spam or junk folder. The backlink within the content is one example of content marketing. If you see a link embedded in a YouTube video or an influencer mentioning a product on their Instagram profile, they are also content marketing examples.
- Google Ads
We see ads during YouTube videos, on the sidebar, or when searching for something on Google. It is another popular way of B2B lead generation. Even companies offering lead generation services use this method to acquire the target market.
- Search Engine Optimisation (SEO)
SEO is the process whereby marketers improve a website’s ranking on search engines. It increases the traffic to the website. In other words, it brings more leads.
- Social Media
Another popular method for B2B lead generation is social media. Nowadays, every organisation has a social media presence. You can target them by launching social media campaigns.
Now, let us get back to our main topic.
How to Find B2B Lead Generation Services?
Here are the best tips:
- Google Search
You need to understand that lead generation service providers do not have expertise in all the techniques. Therefore, if you want a specific technique for your business, you need to tailor your Google search accordingly. For example, ‘social media lead generation service’. If you are unsure about the technique, go with ‘lead generation services’, ‘lead generator’, or anything similar. Once you enter the keywords and hit ‘search’, Google will show you the top results.
- Make a List
Once you see the results, start compiling a list. You can make a list of the top ten or fifteen lead generation service companies. You can even use social media or relevant forums to compile the list.
- Read the Reviews
After finalising the list, it is time to assess each lead generator’s reputation. How can you do this? Well, it is quite simple. All you need to do is search the organisation on Google, social media, and relevant forums. Undoubtedly, you will come across countless reviews if the lead generator is legit. We recommend crossing that lead services provider from the list if there are no reviews. Shortlist the organisations that have more positive reviews than negative ones.
- Start Taking Detailed Notes
We recommend that you visit each lead generator’s website. Look for pricing details, services, past clients, experience, and other vital information. At this point, we recommend reaching out to them and sharing your product or service. Tell them that you are looking for a lead generator. Ask them to send you a detailed plan regarding how they can help your business. You may even ask them to send a list of past clients. We recommend reaching out to past clients to ass their service quality and customer satisfaction.
Once you compile the information and receive their detailed plan, it is time to start the comparison process. See which company is offering the most value for money. However, do not base your decision on this alone. There are numerous factors to consider here. The truth is that how you narrow down your choice depends on your product/service and budget.
After completing the comparison process, it is time to finalise the lead generator. Ensure that everything is done through official channels. It is also a great time to ask for a discount. As multiple businesses are offering lead generation services, the competition is high. The lead generator will offer discounts to onboard a customer.
It concludes our article. If you have any questions or suggestions in mind, do not hesitate to contact us. We try our best to respond to all comments and suggestions. Lastly, do not rely on lead generation services alone. We recommend that you opt for a multi-stream approach to improve sales. Thank You.