When it comes to using social media to drive business, many businesses wonder how to find influencers to work with. Influencers are people you would likely enjoy a relationship with, as they can be quite influential in your business’s success. In order to work with influencers effectively, you will need to understand the work they do, the types of content they produce, and most importantly, the key metrics that can help you determine if they are working with you to help your business. Understanding how to find influencers is very important for companies who want to increase the reach of their brand, increase visibility for their product or service, or create an engaging environment for customers.
Look at the metrics
While discussing how to find influencers to work with, it is extremely important to analyze their individual metrics so that you can determine which ones to work with based on your goals. For instance, if an influencer has a very similar audience, you may want to consider collaborating with them. On the other hand, if an influencer’s audience is heavily male and their only interest is sports, working with them would be pointless, if this is not your target group. Asking for information such as these is the first step to finding a successful partnership.
Look at hashtags
A number of ways are available to analyze influencer metrics. One of which is through using hashtags. Social media influencers may create a series of different hashtags, one for each channel they appear on Twitter, Facebook, LinkedIn, etc. Knowing which channel or pages an influencer is appearing on can help you determine what type of audience they are targeting. For instance, a company promoting their travel brand may want to analyze the #tribal channel for a potential engagement campaign.
However, while trending hashtags are helpful for determining the general trend of users, it is important to not think that all trends will translate into good metrics results. If a user starts trending on a channel, but never mentions the brand or company in the tweet, this does not mean that they are no longer following or talking about that brand. However, using hashtags correctly and in conjunction with other data such as competitor analysis will help you make better decisions in terms of which influencers to work with. When using hashtags, it is important to note that the most popular ones are usually the ones that gain the most attention, so make sure that your strategy focuses on high-performing channels.
Another option available when it comes to how to find influencers is through the use of unique codes. The use of a unique code enables the user to be identified by search engines based on certain keywords. It is important, however, that an advertiser or brand leverage this method with appropriate campaigns to ensure that they are not spending excessive amounts of time on irrelevant campaigns that are unlikely to yield good results. You can use these codes to assess which influencers are performing better within a campaign.
Look at analytics platforms
The third option available to those looking to work with an influencer is to work with an analytics platform that is based on content rather than keywords. This means that those looking to find influencers need to look beyond traditional search terms and consider creative ways to reach their audience. For example, if an advertiser wants to work with influencers based in New York, then they should look to work with platforms like with a large audience there because there are more chances of them having their posts show up in trending regions than on a general keyword search.
The importance of tracking
If someone has decided to work with an influencer marketing campaign, then one of the most important aspects of this campaign is monitoring the performance of the chosen platform. In order to do this, a business should create a visibility tracking profile. The profile will collect data on the activities of the chosen platform and it will include any links from other users that have been linked from the platform. These links can provide valuable information about the types of users that are visiting the platform and which areas of the site are attracting the most attention from users. A business should also consider any data provided by the platform and work with these metrics to gain insight into user activity. If the platform is not collecting the type of data that is required, then it may be better to move to another platform that can provide this information.
What about an agency?
Once an appropriate platform is chosen, a business should choose an ad campaign and work with an agency to execute this campaign. The agency will be responsible for working with influencers to get the best results possible. The campaign will involve using targeted keywords that will help draw attention to the website. The agency will also work to help increase the number of followers on the platform. After all, the objective of the influencer marketing campaign is to attract followers who will be interested in the products and services offered by the business.