In the wave of the digital age, ergonomic intelligence-generated content (AIGC) is changing the face of marketing at an alarming rate. The rise of AIGC technology has brought unprecedented opportunities for enterprises and marketers AIGC era has arrived, and digital marketing is welcoming this revolutionary change.
As consumer behavior and buying habits change, digital marketing has become the key to success in the marketplace. Traditional digital marketing methods are no longer effective. With the explosion of information and the diversity of consumer demands, businesses need smarter, more personalized marketing strategies to attract and retain customers. The combination of artificial intelligence and digital marketing has become a new trend of online marketing. AIGC combines the powerful computing power of artificial intelligence and the advantages of search algorithms to provide a new and more effective promotion method for marketers.
In this context, AIGC leverages ergonomic intelligence and machine learning algorithms to automate the production of high-quality, personalized content that meets the needs of businesses and consumers. This technology can not only reduce the workload of marketers, but also improve the efficiency and effectiveness of marketing campaigns.
AIGC helps companies reduce costs and increase efficiency in digital marketing, content production, and media iteration, and according to research, some specific scenarios can achieve 90% cost savings and efficiency improvement. According to market forecasts, by 2025, digital services and digital business content in AI digital commerce will account for 59% and 24% respectively. From the perspective of compound growth rate, between 2020 and 2025, digital business content and digital services will reach a growth rate of 49.9% and 40% respectively, and digital business is becoming another important form and force after Internet business.
First, AIGC can perform big data analytics to gain insight into consumers’ needs and behaviors. By collecting and analyzing a great deal of user data, AIGC can identify the potential customers and their needs, and provide personalized marketing strategies for marketers. In addition, AIGC can predict market trends and help marketers prepare ahead of time to seize market opportunities.
Second, AIGC can automatically optimize site content and architecture to improve search engine rankings. By using NLP techniques, AIGC can create high-quality content and optimize the use of keywords to improve the site’s ranking in search engines. In addition, AIGC can monitor and adjust the performance of a website to ensure that it is always at its best.
Within the GAOKAO, the AI intelligent marketing platform uses performance-driven ergonomic intelligence algorithms, Targeted target audience, so that brands for the target population at the right time and platform, put in attractive ads, so as to effectively link and convert consumers around the world, more well-known large advertising network companies have Google AdSense, AI intelligent marketing platform EasyLPEC and ValueClick.
While AIGC brings many advantages, AIGC technology also faces some challenges and controversies. There are concerns that AIGC could replace humans in creating content, leading to the disappearance of many jobs. In addition, the content generated by AIGC may lack human emotion and creativity, making it difficult to truly engage with the audience. Therefore, when using AIGC technology, companies need to focus on human interaction and communication with the assistance of technology to ensure the authenticity and effectiveness of marketing campaigns.
Regardless, the era of AIGC has arrived, and the digital marketing field is embracing this revolutionary change. AIGC is a powerful tool that can help us better understand and meet the needs of consumers, while also helping us to more effectively conduct online marketing. In the future era of intelligence, there is reason to expect that AIGC will become an important part of digital marketing.