Top 5 Strategies to Improve Local Search Visibility

In the latest Google update regarding local listings, it was made evident that the competition for webmasters to be featured in the listings will become harder than ever. The unfortunate thing is, there is no simple way to get featured. The only resort for businesses is to rely on excellent local SEO performance to get more online visibility.  

You will be surprised to know that the local Search Engine Results Pages (SERPs) are highly competitive. On top of this, Google has made specific revisions to the paid ads that reduce organic results to the lower parts of the SERPs. In layman’s terms, this means as an SEO services company in USA, you need to work twice as hard to obtain the desired results.

The good news is, as an SEO professional, you need to make a few improvements into your local SEO campaign that will have a significant impact on your organic search results. If you are a company that is trying to improve the local search visibility of your business, you have come to the right blog. 

In the forthcoming sections of this write-up, we have provided top strategies that will help you to improve the local search visibility of your business. We promise after reading this piece of content; you will be able to employ professional SEO services appropriately to increase the local search visibility of your business. 

Without further wait, let’s get started with the top strategies to improve local search visibility.

Simulation of Local Search

Everyone today knows that a great SEO strategy commences with researching keywords. You can do this by selecting your favourite keyword tool. However, the problem is, Google has got rid of its location search filter; this way, it has become intricate to simulate the local search results, especially when you are in a different location. To resolve this situation, several SEO professionals have come up with various options to address this concern. Let’s look at them:

  1. Insert the “near” parameter in the URL – After inputting the query, you need to add “&near=cityname” into the URL. This way, you will show up results as if you are actually near the location.
  2. “rule” parameter – Attest each search query to a base64 that is an encoded form of a location’s “canonical name.”
  3. Software that targets GPS coordinates – The most precise and effortless way to geo-target your keywords is by employing an algorithm.

Once you have selected your targeted keywords, the next step is to put in some work. You can do this by preparing content that targets explicitly keywords consisting of low competition. Also, remember that to get the best results, it is always suggested to integrate them into your anchor text and HTML tags.  

Link Building Opportunities

Every SEO professional should know that a great link building campaign is a critical aspect of a successful SEO campaign. It is a must when you work on local SEO. The hard truth is, building and earning organic links takes up a lot of time. You need to have a sense of authority through your content so that the influencers trust you and your content to be published.  

Link-building opportunities arise when an influencer finds your content to be of high-quality and top-notch. However, employing your content to earn links from influencers is not an easy task. You need to put in a lot of hard work and time on it. You need to divert your attention on collaborating with influencers and searching for alternative ways to enhance the online reputation of your brand.

A fantastic way to earn high-quality backlinks is by assisting webmasters in finding out and replace broken links in their content. Collect all high-performing posts in your niche and ascertain if there are any broken links. Next, contact the webmaster and inform them about the broken link by providing your page as a replacement. 

Research Your Competitors to Get a Fair Idea about the Potential Link Building Opportunities

Employ your preferred competitor tracking tool to ascertain the different websites that are linking to your competitors. This is a wise strategy to find more backlinks that can assist your local SEO campaign. Let’s look at the different steps to do this successfully.

  1. Ascertain the different websites that link to your competitors, and not you.
  2. Find out their domain authority.
  3. Accumulate the most prominent and relevant domains.
  4. Accomplish link outreach to the accumulated domains. 

Ensure the Consistency of Your NAP

You need to ensure that your NAP (name, address, and phone number) is consistent on every website that you are listed on. This can be done by following the SEO activities in a synchronized manner. You may employ a rank tracking software to supervise your citations. In case you find any inconsistencies, contact the site owner of that specific domain on an immediate basis and request them to correct the disparity.

NAP is one of the most critical aspects of on-page signals; hence, you need to consider it as a significant factor for both the local organic rankings and local listing rankings.

Google My Business Listing

Google My Business page is one of the most critical ranking factors for your local list ranking. This makes it all the more essential to optimize it. Let’s look at some of the steps to achieve this endeavour.

  1. Add or claim your listing;
  2. Validate your account; 
  3. Update your business details. This includes everything from opening hours to category pages. Always ensure that the information submitted is correct.
  4. Link it to your website;
  5. Upload up to date and high-quality images of your business.

Once you have your Google My Business listing page up and running, the next step is to get customer reviews and have citations for local listings that will go a long way in optimizing it.

The Finale

Before commencing your SEO campaign, refresh your knowledge by concentrating on your local search rankings. With the help of local SEO, it would become possible to get comprehensive keyword research, comprehend Google My Business, conduct competitor analysis, and engage your local customers. This way, you will have hit the jackpot, which will surely improve your local search visibility!