Whether you are running a business or profession, you need a website to promote it. Nevertheless, creating an effective website may not guarantee the desired results. It has to be visited by the Internet users, who have to identify it in the first place. With a unique domain name you can attract them and later convert them to potential customers. For all these, you have to register a domain with a reliable domain registrar.
Registering a domain involves a lot of work as you need to decide on the combination of keywords and domain extension to use. The keywords you select need to represent your brand or product to help the visitors have some idea about your business. Some guidelines to find and register a domain name are given to help you with the process.
Business is not a short-term venture. If you are starting a business, you are here to stay for a long time and therefore, it is important to bring the same thought process while registering a domain name as well.
How to register a domain?
If you are planning to register a domain, the first thing you need to do is to choose a suitable domain name. To help you with it, you need to find a registrar that is certified with the Internet Corporation for Assigned Names and Numbers (ICANN). It is a non-profit organization accountable for managing all of the numerical spaces on the Internet. The next step is to check your desired domain name on the Domain Availability Checker Tool. This tool will tell you if the domain name you selected is available or not. On having the required domain name, you can go ahead and register it.
Things to consider while choosing a domain name
The website that you register for your business is going to be there for a long time, so it is better to future-proof your domain. You may focus on a specific thing at present; however, two or three years down the line you may expand, or even better, you may start new branches around the country. It is always good to keep in mind the following when you buy a domain name.
- Use popular top-level domains (TLDs) such as .com, .org or .net
- Have a brandable domain name
- Choose easy to use and shorter names
- Use easy to pronounce and type domain names
- Choose words that are easy to remember
- Avoid using hyphens and numbers
- Use an appropriate combination of keywords from your website
- Avoid using a trademarked domain name
- Use a domain name research tool
What are the benefits of registering a domain?
There is no dearth of websites registered with custom-made names online. A web address is represented by a domain, which is easy to remember. With a domain name registration, you can attract potential customers to your website. The other benefits include:
- Maintaining your brand image
- Building strong online presence
- Developing trustworthiness
- Enhanced SEO
- Having a competitive edge over others in the market
After the domain name registration, it is important to verify your ownership. This is to confirm the ownership and to avoid other people using your website without your permission. A web hosting service provider can help you with the registration process from searching a good domain name to reaching your target audience.