4 Ways to Boost Your Sales Through Social Media

Social media marketing is a very powerful tool that can help your business reach thousands of users – 

and more users means more sales. Whether you are selling pearl jewelry, handmade wooden tables, or offering hairstyling services, you can’t deny the power of social media. Check out 4 ways in which you can increase sales through social platforms.

  1. Entice Your Audience

Social media is not just for boosting your sales, but also a way of connecting with people and creating a community. When using social platforms to promote your brand you shouldn’t try to push a sale with every post. Instead, focus on creating content that encourages people to interact, like contests or giveaways. These types of posts can spread way beyond your following, as users tend to share them or tag their friends in them (especially if your contest rules ask for it). This is a great way to get your brand in front of more eyes, which translates as more sales. Be honest, if you were to see a giveaway post for a set of pearl bracelets wouldn’t you be tempted to enter and share with your friends? Or perhaps a new gadget, enticing service or trending footwear?

  1. Create Shoppable Posts

Through shoppable posts, people can buy your products or services directly from your post, which makes them highly effective. On Instagram, for example, you can create a post or a story (as you normally do) but add a tag for your products which are featured in the post. This gives your audience instant access to any product they may want and all it takes is a tap. This marketing shortcut facilitates the purchase process as customers don’t have to search for anything, they just need to tap their screen and buy the product you are offering.  

  1. Offer Flash Sales

As the name says, a flash sale refers to a limited-time sale. They are not your yearly sales, which happen at the same time every year. These types of sales can be organized anytime and they are temporary.  Flash sales are a great way of enticing users to make a purchase as they create a sense of urgency, especially if you decide to only run the sale for a couple of days. Facebook and Instagram are great channels where you can promote your sales and make your audience visit your website. More often than not, this visit will end up in a purchase, so take advantage of this method to boost your sales

  1. Share User-Generated Content

These days, potential customers rely a lot on reviews to help them decide on purchasing an item. We want to make sure the brand is trustworthy before we decide to part with our money. And what a better place to find authentic reviews than social media? If your customers are posting about their positive experiences with your products, share that content on your accounts. Whether we are talking about an Instagram story, a TikTok video or a retweet, any positive feedback coming from a real user is a great online marketing tool which can help boost your brand’s credibility and increase your sales.