Video marketing is a huge industry. With the rise of TikTok and Instagram Reels, companies are missing out on growth and income possibilities if they don’t take part in this method of advertising.
Whether you do video editing for a living or you’re a beginner at video marketing, there are a number of things you can do to make it easier. Here are seven video editing tips that anyone working in this area of marketing should know.
1. Do Some Market Research
Whether you’re editing videos for a small business or a large corporation, it’s important to check out what the competitors are doing. See what video marketing trends are currently hot, and what type of video editing techniques are being used by other leaders in the industry. This will help you determine what type of strategies to use when editing marketing videos.
2. Use Templates
Consider checking out video templates to use as a framework to customize your own videos. Not only do templates make video editing so much easier, but they will help you produce higher-quality videos, too!
3. Don’t Forget About Music
This is one of the most important video marketing tips. Music is a huge deal when it comes to video. The songs you use can either make or break your videos. You’ll want to put a lot of thought into song choices and placement. Additionally, it’s important to make sure you have the legal right to use any songs you include in videos you edit.
4. Find the Right Video Editing Program for You
When it comes to choosing the right video editing program, it’s important to take your own needs into consideration. There’s no one-size-fits-all program out there. It all comes down to what you want to do. Be sure to explore different video editing software programs before deciding which one you want to invest in.
5. Focus on Color Enhancement
It might not seem like a huge deal, but color enhancement can have a huge effect on videos you edit. It’s important to know the difference between color correction and grading. Color correction is when you change things like contrast and brightness so your video footage is consistent. Grading, on the other hand, allows you to take color to the next level (which can affect the overall mood and tone of your video). Be sure to find a video editing program that offers an array of color enhancement features and options.
6. Be Sure to Save, Save, and Save Again!
Whether you’re a beginner or an expert video editor, it’s important to save your videos. Not only should you save them in multiple locations, but you should also be sure to save frequently as you’re working on them. Video editing can take a lot of time and effort to get right, so the last thing you want is to lose everything.
7. Use Keyboard Editing Shortcuts
Know the J, K, and L keyboard shortcuts when you’re editing. Here’s how they work:
J key: shuttles left (plays backward).
K key: shuttle stop (stops).
L key: shuttle right (plays forward).
Keep in mind that most prefer the space bar over the K key, because the space bar allows you to resume playing, or pause, your track.
This video editing tip might not seem that important, but knowing these key shortcuts can save you a lot of time and energy in the long run.
These are just seven video editing tips for marketers to take into consideration. Keeping this advice in mind can help you edit high-quality videos that have the potential to make your business or your client’s business thrive.