Online review is a review of a product or service that is experienced by the consumer. Now people use Google or another website to get more information about their product or various types of services. Customer review helps the seller and consumer both sellers can get information about the specific product because of review. Websites use review management tools to keep the review records of the product.
Why Online Reviews are Essential
People are more likely to purchase when they see some stranger review his interested product, people get courage when because of other people’s opinion on the particular product. Besides online reviews can make your website more visible, most of the shopper like to search their product on Google, Facebook, so those websites use their algorithm to index and show the best shopping website for the users so their algorithm check which website has more review if their crawler find lots of review on a particular product they show it on their first page. The online review gives you a steady uplift that is (hopefully) positive content that search engines value highly when choosing which results to return.
Some Benefit of Online Review
The online review makes your website trustworthy for the shoppers; besides online review helps your brand to become more popular and can make a good and reputable identity for your website online research shows that online review is more trustworthy for the shoppers when they see the review of the product they become curious to buy it. Many websites collect user reviews after that Google collects reviews from the website and publishes it. When people want to share their experience they share their good or bad experience on this type of website like Yelp, Foursquare, Trip advisor For example, the Search Influence agency recently teamed up with Get Five Stars to reach out to patients of Houston-based orthopedic surgeon Dr. K. Mathew Warnock, generating his first 100 five-star reviews over just five months.
How Online Reviews Impact On Sales
Sometimes theory and research can be misleading, reality can be different but always benchmark data proved that review has a great impact on the business and review can lead a good review on our business. Research says that a one-star improvement of yelp.com can boost your business up to 5% to 9% in a short period. Even a single star improvement of a review can do a massive impact. In 2016 Reevoo research and found that an online review can drive your sale up to 9%.Today’s customer expects a review and the comment reply together. Getting help from review management systems is the key aspect of marketing that reviews provide is by helping you connect your products with your target market. Reviews and comments left by previous clients provide you with far-reaching results on google and other search engines. So implementing reviews into your marketing campaign can translate into incredible growth for your business. For best results, use the best review and commenting systems and learn how to use them to your benefit.