Email marketing still plays a very important role when it comes to making sales. After all, having an email list has been said to being the equivalent of owning traffic. When you have traffic that you own, it means that you won’t have to pay more when the cost of ads increases.
It also means that you’ll be able to get in touch with your audience at any time that you like. Need to send them a reminder about something important coming up? Send them an email! Need to promote your latest and greatest discounted offer? Send them an email!
Genesis Digital, the team who has been responsible for creating the software Kartra, also understands the importance of sending emails out to your audience.
Because of that, when creating their software (Kartra), they also went ahead and added in a complete email marketing system within their entire platform. So what does this email marketing system have to offer for online business owners? Let’s find out now.
Kartra Email Marketing For Sales And Automation
Let’s start with what Kartra is in the first place. This software is an all in one platform that gives people everything that they need to build their online or offline business. Customers love Kartra because it’s a solution that comes with everything that you could ever need.
In terms of needs, email marketing is certainly a feature that most business owners are going to want to utilize. It’s not just an everyday ordinary email marketing system either, as it has been classified as a world-class email platform.
In fact, the Genesis Digital team has been really confident in the email marketing platform that they’ve created. It’s been stated a few times before that when it comes to email marketing, Kartra can even replace email software such as ConvertKit.
Here are some of the features that you can expect to see from inside the email marketing platform. Let’s start with one of the most basic features of email marketing.
This should be expected when it comes to any type of email marketing tool. After all, there are going to be times when you want to send an email to everyone all at once. It could be for a promotion, discount, deal, or just an important reminder.
What’s great about sending broadcasts with Kartra is that they come with plenty of helpful statistics to track your emails. This allows you to see just how great your emails are doing, or maybe if they need a little work.
Examples of statistics that you can track with your emails include the number of broadcasts, recipients, opens, clicks, goals, revenue, revenue per recipient, as well as revenue per click. These are some of the most important statistics when it comes to scaling your business.
Split Testing Your Emails
Split testing is the ability to take two emails, and send an equal amount of them out in order to see which email does the best. The most brilliant part about Kartra and its ability to split test emails is the fact that it all happens automatically.
For example, you can split test your subject line or content in the body of your email, send your email, and then Kartra does all of the hard work for you in the background. Once Kartra finds a winner, it will switch to that specific email. There’s definitely a lot of automation to like when it comes to their email marketing platform, and it only gets better too.
Kartra Automation For Email Marketing
Kartra also offers many different forms of automation to work with your email marketing efforts. For example, there are the If-Then sequences which come with quite a bit of flexibility.
For example, if one of your email subscribers purchases from you, you can move them to a completely different list. There are plenty of rules that you can pre-define so that everything is being taken care of while you’re either away from the computer or even sleeping.
That’s the beauty of Kartra and their email marketing automation, it will save you a lot of time from having to manually do all of these activities. It will also save you a bunch of money from having to use a separate email marketing platform as talked about previously.
A Few More Kartra Features
Given the fact that Kartra comes with everything that you need in one spot, you’ll also have the ability to use landing pages, sales funnels, and many of the bells and whistles that come along with creating unique funnels.
For example, you can sell your courses and products using their checkout pages, add an upsell after they purchase, and then take them to the membership area where they can watch the course that they purchased.
Keep in mind that while all of this is happening, you can also move them around on different lists. For example, after a subscriber purchases, you can then move them to your customer list. It’s simple things like this that so many customers of Kartra appreciate.
So Kartra offers quite a lot of tools and features for online business owners. From the ability to collect leads, make sales, utilize membership areas, as well as send and automate emails. Kartra just about does it all, and I hope that you can see that just from this quick article about what they mostly have to offer just when it comes to email marketing.