Create a Promotional Video with Ease Using Wondershare Filmora

Regardless of the product or service you offer, video content is a must. However, there is no reason to spend a small fortune when creating captivating content. There are many tools available that can help business owners and professionals create fantastic videos proactively. 

Video footage gives potential customers and clients a genuine and intimate look at the product or service that allows for more sales conversions moving forward. Those looking for the best video editor available should consider the use of Wondershare Filmora. 

Why Use Wondershare Filmora for Promotional Videos? 

When searching for the best video editor online, it is not uncommon to be met with a series of results. When searching for software to make a video, there is no need to pay a lot of money, as Filmora video editor offers all the features you need for a professional video at an affordable price. 

The tone a business wants to instil into a video can differ. Those offering exciting holidays will want to ensure that there is plenty of action and exciting music, while those offering services like massage and spa treatments will be aiming for something calming. 

The use of Wondershare Filmora to edit videos offers a lot of creativity that can help promotional videos stand out. Motion Tracking can add some flair to videos and is ideal for some innovative text placement. 

Keyframing allows users to adjust the scale and opacity of a clip, allowing for a smoother frame transition between different content. Another useful feature within Filmora is the Scene Detection feature, which is ideal for creating a series of clips from scenes to allow for further editing. 

How to Use Wondershare Filmora 

Given some of the impressive results that Filmora video editor can offer, it would be easy to assume that the best video editor available is difficult to use, but this is not the case. The interface is easy on the eye and is simple to use, and content can be created using the following steps. 

Choose the Best Aspect Ratio 

The aspect ratio you choose will depend on where you plan to show the video. Regardless of whether you want to promote a product on Instagram or create content that complements the rest of the website, users can set the perfect aspect ratio in every instance. 

Upload the Content You Want to Use 

When creating the video, you will often be using several forms of content, including audio and pictures. Fortunately, uploading content to the Filmora platform is as easy as any other operating system. 

Simply choose the Import Media option, and then select which files you would like to use. There is also the option of importing content from another device, such as a phone or camera. 

Organise Your Content 

Depending on the size of the project, there could be a lot of content to use, so it is important to organise the media so that it can be sourced easily. All the items within the Media Panel can be arranged by name or file type. There is also the option of searching for media assets, so finding the right content at the right time will never be an issue. 

Start to Create Your Timeline

A timeline can be created using the drag and drop elements of Wondershare Filmora that allows content creators to combine media with ease. The timeline is also the place where different effects and transitions can be applied. 

Export Your Video 

Once you are satisfied with the final video, you can then export the content to your device. As well as conventional downloads, users can also optimize video for playback on a series of devices including Apple TV, tablets, and gaming consoles. 

There are other export options available, such as exporting to social media platforms like YouTube, as well as the option to burn a DVD. 

When searching for the best video editor for the first time, some may assume that finding software that can carry out a series of roles is expensive, but Wondershare Filmora proves that this isn’t the case. 

Regardless of how experienced you are with the creation of video, using Wondershare Filmora is the best video editor regarding usability and affordability in every instance.