Do you know them? Those short links that start with bit.ly or ow.ly, for example? They are made with the so-called URL Shorteners or Link Shorteners.
In this blog you can know about these URL shorteners and how do they work, so that you can choose which one suits you best.
Why would you actually use such a URL shortener?
It is a good question, there are a number of reasons:
First of all for those situations where you cannot ‘hide’ a link behind a short text, such as in LinkedIn or Facebook posts.
Second, on Twitter or LinkedIn you have a maximum number of characters for your post. It’s a shame to spend it on a long link. Twitter now has its own link shortener. Check which one is Best URL shortener for Instagramhere.
And finally, sometimes you want a short link that people can easily remember. Sometimes you can compose the link text yourself.
What is important if you choose a URL shortener?
Of course it depends on what you want to achieve with it, but the following points can influence your choice. Do you want
• keep statistics of clicks on the link?
• adjust the URL yourself?
• Create an account?
• link your own domain name to your shortener?
• that your shortened URLs are public and available to everyone?
• shorten links from Chrome or other web browsers?
• use link shorteners within a social media planner?
• the shortest possible URL?
When is a shortened URL not useful?
In an email or other text message, in which you cannot provide a piece of text with a hyperlink, for example, it may seem neater if you insert a link shorter than a very long one.
Think carefully about what you use the URL shorteners for. Some people find it suspicious, because it is not clear where the link leads.
For this there are sites where you can look up the source URL behind a shortened URL.
Search Engine Friendly: Reference to the original link
When choosing a URL shortener, consider whether the tool refers to the original URL. This is important for your results in search engines. Google and other search engines still consider links on your blog or other web pages important. Not every link shortener works with a so-called redirect, so search engines know which original link is behind it.
Want to know what is a redirect?
A 301 redirect means that the shortened link has been permanently redirected to the original URL. With a 307 redirect, you indicate that it is a temporary redirect. In other words, the purpose of the link can change. These 307 redirects are not indexed by search engines.
Choose your Instagram link shortener
Check out the different URL shorteners to choose which one suits you best like Shorby URL shortener.
Which URL shortener makes the shortest link?
To test this, enter the same URL in any link shortener, this will help you can see which link is the shortest and most attractive.