Some tools are underutilised when it comes to content marketing. Bullet points, for example, are one of those tools. Bullet points have several applications, the most common of which is to highlight key information. They may also be used to break up long sections of material or to encourage readers to take action.
Bullet points are excellent for breaking down complicated messages, no matter how complex they are, as well as creating compelling content that is sure to bring about support. Even an eCommerce SEO agency with the best tools in the industry can improve their work with a simple bullet point!
Here are some ideas for making your content more effective when utilised in bullet points.
Brevity is Key
It’s all too easy to stuff as much information as possible into each bullet point, but the more you can condense them, the better. Because each bullet point is indented, readers will be able to scan the material more easily and quickly. Remember, quality always takes precedence in content marketing.
If you’re having trouble keeping your bullet points brief, consider replacing prepositional phrases with shorter ones. Prepositional phrases might make content harder to follow.
Kick Things Off With A Verb
Including the proper phrases in your writing is a clever approach to pique readers’ attention and encourage them to read what you have to say. Make a point more quickly by starting each statement with a verb to emphasise precisely what you’re attempting to communicate.
Consider the following situations:
• “For your brand, we can create successful campaigns.”
• “To build your brand, you’ll need to launch successful advertising campaigns.”.
The former, on the other hand, is punchier and draws the reader in, which is precisely what you want each of your bullet points to accomplish.
Opt For Consistency
Users don’t read every word on a website, so it’s critical that you make it simple for them to discover what they’re looking for when they’re scanning a document or browsing the web.
Inconsistency within material makes it more likely for a reader to become uninterested. However, consistency aids in the information’s digestion; so keep the beginning of each point with the same tone and style of speaking, and make sure that the copy follows a similar grammatical structure.
Right Place, Right Time
The first advantage of bullet points is that they break up lengthy blocks of text and offer a change of pace for the reader. However, this is only relevant if you use them in the correct places and don’t misuse them. Using them too frequently might cause your content to appear like a shopping list rather than an interesting piece of writing.
Avoid using too many bullet points and make sure you only include essential information in them when you do.
Find Out Who You’re Writing To
It’s critical to consider your target reader while writing copy. This is especially crucial when it comes to bullet points.
Consider what your reader would want to know first and foremost when selecting what matters most in your bullet lists. As an example, any statistical data that can assist customers in converting is better as a bullet point than as a block of text at the bottom of the page.