Due to the advancement in technology, the quick serve industry has made a rapid digital transformation in recent times. Leveraging technology in order to enhance various aspects of the food-to-go industry is crucial to the development of this industry, and improving customer satisfaction within it. Below are some examples of how technology can transform the food-to-go sector and how this improves customer experience.
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Mobile apps & online ordering
Having a user-friendly app allows customers to browse menus, order food, and make payments seamlessly from their mobile phone. This transforms their experience as they can easily order and pay for their food with little effort, making them more likely to return.
Additionally. Working with third party apps that allow for food delivery straight to your customer’s door is a highly effective way to up your revenue and create a larger customer base.
Digital menus in store
A revolutionary digital change in the fast food industry in recent years has been the implementation of digital menus. These menus allow your customers to browse and order their food, and pay all in one. This cuts the need for long queues, miscommunication between employee and customer, and provides convenience for your customers.
Moreover, the ability for customers to pay contactless offers them a much more convenient and quick service.
Order tracking
When working with third party delivery apps to provide food delivery services to your customer base, you can set up order tracking. This is where your customer can track where their delivery driver is with their order, allowing them to know exactly when their order will be arriving. This is very convenient for your customers as it allows for an accurate time period in which they will be receiving their order.
Having order tracking set up gives your business a competitive advantage from businesses who don’t provide this service. Customers expect to know when their food is coming, and providing this service makes them more likely to return to your business in the future.
How does digital transformation enhance customer satisfaction?
Implementing these digital aspects unto your business can transform your business rapidly and improve your customers overall experience. With excellent managed network solutions set up, your business can rapidly transform and stay up to date with modern technology. Here’s how a digital transformation can improve your customer service:
Shortened wait times: By having self-service kiosks, digital menus, and contactless payment options you can shorten the queue lengths and have your customers served quicker. This enhances customer satisfaction by providing a speedy service.
Increase order accuracy: By having your customers place their orders digitally, there is less room for error as there is no room for verbal miscommunication. This increases order accuracy and customer satisfaction, as it ensures your customers will end up with what they ordered.
Added convenience: Having these in-store digital solutions and technology provides convenience for your customers and staff. This is likely to improve customer retention and improve your business as a whole.