What is SEO?
SEO stands for Search Engine Optimizations. It is the basis on which the visibility of a website or the order of the websites that show up on the search engine is determined. The performance of each website is monitored and they are ranked according to how they score in several factors. We will further analyze the factors in this article and how to upkeep those in order to ensure a higher rank in terms of organic search results.
Organic search results refer to websites who ensured they kept up all these factors and naturally got a high rank because of the quality and quantity of the traffic. There is a shortcut though; a company can pay for a high rank or to be one of the first links to show up when people search for a particular keyword. You can differentiate between an organic search and paid search simply by looking for a sign in yellow with the word Ad in it.
As you can see from the picture below, the one with the ’Ad’ are the paid searches and the ones without the organic searches.
Why do we need SEO?
Approximately 70-75% of all web traffic comes from organic search. If your website is not ranked high according to SEO, it would not show up on the first page of a search result. And statistics show that 92% of people surfing the net do not go past the first page. In Fact only 9% visit the second page. And only 2% constitutes traffic from social media, 6% from paid search results and 15% from internal links and other referrals. So you can see how much of the traffic will not be directed your way if the SEO rank is not taken seriously.
Hence, having strong site architecture with clear navigation helps your site get indexed fast and without much difficulty. It is of utmost importance that you ensure your link shows up within the top 5 links or at least the first page to stay competitive on the internet. You can see the click through rate according to the rank the website holds in the graph below.
Steps to implement some of the Important features of SEO
Some of the important factors you have to take note of, if you want a dominating presence on Google. Here is a step-by-step Guide.
Step 1: Publish only unique and Quality Contents
First you need to ask yourself what is kind of niche you are working on,
List of common niches are:
- Digital Marketing Agency
- Travel agency
- E-commerce website
You need to find out what exactly you want to achieve with your website and ensure your website promises content that carries out this function and is of high quality. Though the Content optimization in SEO is important, your articles should not be written with the sole intent of getting the right keywords to be highly ranked. It should also focus on giving a worthwhile user experience. In fact ranking factors at Google look into longer form content which understands a user’s intention of using the website and whether they have a satisfied user experience.
Step 2: Headlines and Permalinks
The headline of all your posts should be as captivating as possible within 55 words. But, do not promise anything that your content does not deliver. Also make good use of the heading tags, they help bring structure to the page and give it a flow for those reading it:H1, H2 followed by H3 and so on.
The permalink or the URL for your website should help your readers out. Though in some cases it is set by default, a reasonable naming convention would help for out some contexts for the readers and the search engines.
Step 3: Responsively
Google has mentioned this as one of the vital factors for optimization. Your website should be compatible with all data formats so that it boosts user experience. Hence, ensure cross-device compatibility.
List of devices it should be responsive with
Step 4: Meta Description Tags
Meta Description is the short paragraph that appears under your link on the search page. Though, it may not necessarily increase your ranking & SEO, it will help increase your click through rate if it is succinct and descriptive.
Step 5: Page Loading Speed
A loading speed of more than 3 seconds can discourage users from staying on your site and increase the bounce rate. You can bring down your site speed by working on these few things
How to increase site speed?
-Ensure a Quality Host with a fast server. Some recommended Hosts include A2 which boasts the fastest server speed of 190ms, SiteGround and Pagely.
-Use a content distribution network. These networks have servers thay disseminate the content of your website to data centers all over the world. This makes accessing the server faster and also is more reliable.
-Ensure your images are just the right size and in the right file format. PNGs are favorable for graphics and JPEG are recommended for photograph. CSS Sprites are also better to use while creating a template like buttons and icons that are always there. This combined loads images at a time saving loads of time.
Step 6: Internal Linking
This is a method to push traffic around by providing redirects to other websites
It has a handful of advantages
-Gives the patrons of your website more content to read, which may diminish the bounce rates.
-By using varied forms of similar anchor texts, it would suggest that your website is more elaborate and will make Google point to your page if someone is looking for one of the forms of the anchor text.
-Googlebot’s which are sent to crawl websites would update Google with new information on your website. Internal linking helps with this and makes your website seem more informative and useful. While at it, also try to increase the number of websites that point to your website. It is kind of a validation that your website gets, increasing your presence on the SERP.
Step 7: Comments
Make sure to enable comments as it is a way to confirm that people have read your content whether they may be engaging in discussions, praising your work or criticizing it. This shows that you have a community that follows your work, increasing your chances of getting indexed.
But be careful to filter out comments that are to be marked as spam and any ads or erroneous links that may be perceived badly by Google.
Step 8: Images
Most people ignore the alt text attribute which actually gives Google so much more information about your website. It cannot see your image; hence, a detailed description will boost chances of your image showing up on Image Search. So, ensure you give attention to the alt text when including media in your websites.
If you follow above mentioned steps, you can improve the search of your SEO Company Dubai keyword rankings on Google search result.