You are a family law attorney specializing in everything from divorces and property distribution to child custody and alimony. It may seem that you can spend a couple of hours daily and find a way to promote your firm. Unfortunately, online marketing is way more complex than you think. It requires consistent effort & continuous tracking to generate buzz around a legal website. Services like Nifty Marketing specialize extensively in family law attorney marketing and have the required expertise. Before choosing an agency, you must decide what to include in your package. Here is a list of elements you need.
- Website design: Much before you spend on digital marketing, you have to ensure your legal website is robust and informative. Design elements, overall interactive features, and other details should be on point. Check if you can find an agency that can redo or reimagine your website before they start with promotion & marketing.
- SEO: Search Engine Optimization (SEO) remains a critical element for online marketing, as it helps bring organic traffic for targeted keywords. SEO includes on-page and off-page efforts, starting with keyword search. It has to be done with a focus on legal keywords. Also, the keywords used for a family law firm will likely drastically differ from that of a family lawyer.
- Paid marketing: Paid ads and PPC are just as important when it comes to getting more leads and generating demand. Google ads are a great choice, but you also have to spend money on social media ads in a targeted manner so that clients can easily find your website.
- Local marketing: When it comes to family law attorney marketing, local marketing and SEO matter. Remember, your customers and clients are likely to come from the city or suburbs, which means you cannot promote your website randomly. Targeted keywords, focus on cities and regions, and similar aspects will eventually determine success.
- Social media marketing: People often go to social media to check if a family law attorney has good reviews or whether they respond to comments and posts. As such, having social media marketing in your overall brand promotion plan is imperative. You need to create quality content, which must be posted periodically to gain attention.
If an agency specializes in family law attorney marketing and can do all of the above, they are certainly your best option. You can always ask for references and additional information to get to know them better.