Programmatic advertising provides amazing scope to the advertisers for placing ads on their publishers’ websites without human involvement. It enables the marketers and advertisers to automate the whole procedure of purchasing and management of their digital ad campaigns, and gradually it is becoming one of the most crucial components of advertising technology.
With the emergence of modern technologies like artificial intelligence (AI), machine learning (ML) and 5G Programmatic Technology for advertising are becoming more efficient. Various programmatic advertising platforms help the publishers to manage their ad inventory. Now, let us have a detailed discussion of the top 4 programmatic advertising platforms in 2020:
It offers a programmatic advertising ecosystem to meet the various needs for all the developers of brand, agency, publisher, and app. SmartyAds brings the best solution for its users in the first place to let them build their product on top of it.
This SmartyAds ecosystem contains an ad exchange with a Demand-Side Platform (DSP), Supply-Side Platform (SSP), and a Data Management Platform (DMP). This platform facilitates its users by enabling the advertisers to display, in-app, video, and native advertising campaigns both in offline and online mode across the desktop and mobile devices.
It is a part of Adobe Advertising Cloud which allows the brands and agencies to prepare, stream, and optimize their advertising efforts. This programmatic advertising software gives brands premium access to the ad inventory through real-time bidding (RTB) process. One can stream both desktop and mobile videos connected to a TV or any other display, native, and digital out-of-home (DOOH) ads through the platform.
This programmatic TV buying solution can also let the advertisers access the inventory, which is usually unavailable through the traditional system of media buying. TubeMogul was launched in February 2016, a Non-Human Traffic Credit Advertising Program which saves the advertisers from the fake traffics.
3. DoubleClick by Google:
It is an integrated programmatic advertising platform by the search engine giant Google itself which helps advertisers to create, manage and stream successful ad campaigns. DoubleClick digital marketing (DDM) integrates world-class solutions and enables its access for all the advertisers. Now have a glance over its some of its digital intelligence features:
● DoubleClick for Advertisers (DDA) –
It is a platform for ad management and ad solution for digital advertisers which immensely helps in managing the vast possibilities of digital marketing campaigns by streamlining planning, targeting, serving, trafficking, measuring and optimizing. DDA makes it easier for digital intelligence agencies to go through every complex marketing strategy.
● DoubleClick Bid Manager –
It reevaluates programmatic advertising for enabling agencies to effectively and efficiently buy display media from a single platform.
● DoubleClick Search –
This tool is built on Google infrastructure and amalgamated with the DoubleClick platform, enables the easy management of search engine campaigns performed in numerous platforms including Google Ads, Microsoft Adcenter, and Yahoo search engine.
- Digital Remedy:
It is one of the best programmatic technology and advertising platforms and integrates these two for the outcome of maximum benefit. They are focused on maximise the company’s ROI. It enables you to access the premium data inventory without much establishment of new partnerships. Also, it ensures the brand safety because Digital remedy only partners with reliable and reputed companies.
This tool is in an absolute obsession with integrating new technologies and ensures for you to target the right audience for the successful campaign. The platform ensures 100% transparency about every single money spent on ad campaigns.
In this article, we have tried to introduce you to the leading programmatic advertising platforms in the year 2020. We hope it has been helpful enough for you.