In e-commerce, finding the best free video editing software (or video editor) is a necessity for successful video. Excellent video content can dramatically boost the conversion rate and return on investment (ROI) of your online store. Whether it’s your Instagram stories, Facebook ads, or YouTube stories, the best free video editing software will give your brand a more engaging and professional image.
Considering the quantity and quality of video editing software available to you, you do not have to be Spielberg, nor have your budget, to achieve outstanding results.
In this article we have compiled the best free video editing software on the web. For our top 20 best free video editing software, we searched for the most versatile software possible. Although each user has different needs, this guide gives you a good overview of what you can get from each video editor and the best way to get the most out of it.
Our selection is organized by type: best free desktop video editing software, video editing apps for mobile devices, and video editors for Instagram. You are ready?
Light, camera, action!
Best Free Video Editing Software for Desktop Computers
You can choose from this list what you think is the best free video editing software for your desktop! Desktop applications are generally more powerful than mobile apps. Use these video editors if you need to produce long content on YouTube or on your website.
All this video editing software are completely free or offer an excellent free version. These video editing programs range from basic to advanced versions.
Blender, one of the best free video editing software, is available on Windows, Mac, and Linux.
This open source software has been designed as a 3D animation suite and also has a very useful video editing software. Its free video editor should meet most of your editing needs.
Blender allows you to perform basic operations such as clipping and sequence assembly, and also allows you to perform more complex tasks such as video masking. All this makes it a free video editing software but very versatile for both beginners and advanced users.
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Blender offers you the following features:
Real-time preview, display of luma waveforms, spectra and histograms
Audio mixing, synchronization, cleaning and wave visualization
Up to 32 slots to add videos, images, audio and effects
Speed control, adjustment layers, transitions, keyframes, filters, etc.
Pros: perfect for advanced users who are not discouraged by all the features.
Limitations: The large number of features makes learning more difficult. Most tutorials focus on 3D animation and modeling. There is very little information to help you with this video editor.
Ideal for: very advanced projects that may require 3D animation.
Lightworks is also one of the best free video editing software. It is available on Windows, Mac and Linux.
Lightworks is a very powerful video editing software. The free version should be more than satisfactory for most users. The monthly subscription to the pro version amounts to 25 USD (about 22 €).
The free version includes the following features:
High precision video cutting
Integrated multicam option
Export up to 720p for YouTube
Wide range of video formats accepted
Although most features are included, the 4K video option for YouTube and Vimeo is only available in the paid version of the software. Compared to Blender, for example, Lightworks offers many video tutorials that can make it easier to use. Check out this feature comparison to make sure the free version meets your needs
Advantages: very powerful video editing software with many advanced features.
Limits: 4K video option integrated only in the paid version. Some users might find Lightworks a bit too advanced.
Ideal for: the vast majority of desktop video editing tasks.
Shotcut, the best free video editing software is available on Windows, Mac and Linux.
Shotcut, like Blender, is a fully open source program. This means that after downloading the software, you have access to all its features without having to pay for a higher version.
This video editing software is compatible with a large number of video formats and has a good collection of video tutorials (here is one, but you will find others online). Although it has great features, some users may find the interface a little strange. Originally, the software was designed for Linux and this is clearly seen in its operation; despite everything, it remains a free video editing software but quality.
Two of the most impressive features are 4K HD resolution and Timeline editing. Few free software programs include 4K resolution. Shotcut also does not require you to import your video: this can save you a lot of time if you process large video files.
Advantages: editing in native timeline and compatible with 4K resolution.
Limits: a strange interface that can deter some users.
Ideal for: 4K, HD video projects.
4. VSDC Free Video Editor
VSDC is the best free Windows 10 video editing software.
VSDC is a video editing software only accessible to Windows users. The free version offers a set of interesting features such as color correction and audio editing.
The pro version costs $ 19.99 (€ 17.70) and includes image stabilization, voice-over and visual waveforms. If you choose not to update the professional version, technical support will cost you $ 9.99 / month or $ 14.99 / year ($ 8.80 and $ 13.25 respectively).
Advantages: relatively easy to learn; offers many interesting features.
Limitations: Technical support is not free. Reserved exclusively for Windows users.
Ideal for: video editing projects with Windows.
5. Machete Video Editor Lite
Machete Lite is only available on Windows.
Machete Lite is one of the simplest software in this list and is ideal for small, fast editing tasks. In the free version, you cannot edit audio content, you can only delete the tracks. In addition, the free version is only compatible with AVI and WMV files. The full version costs 19.95 USD (about 17.60 €) and allows you to edit audio. It is compatible with several other types of files.
Advantages: very easy to learn and use.
Limitations: only accessible on Windows and compatible with many fewer types of files than most other software; no audio editing.
Ideal for: easy editing of video clips
Use the free video editing software from this list to create great videos today. Increase your ROI and get the most out of your ad spend by creating videos and ads that add value to your brand. Improve your Instagram stories and YouTube videos for fast, professional results.
Do you have your own recommendations on the best video editing software? Tell us everything in the comments below.