The more you understand SEO as an inbound marketing channel, the better positioned you’ll be to help your clients and prospects succeed online. This is becoming such a big business that it now has its acronym: enterprise SEO.
What is enterprise SEO? Simply put, it’s the application of SEO practices to entire businesses or organizations, as opposed to individual websites. It goes beyond the basics of on-page optimization and link building, taking into account the unique needs of large organizations.
One of the challenges of enterprise SEO is that there are so many potential stakeholders. In addition to the marketing and IT departments, you also have to consider the needs of individual websites, products, and services. It can be a daunting task to try and please everyone, but with careful planning and execution, it’s definitely doable.
Here are a few tips for getting started with enterprise SEO:
1. Start by creating a comprehensive SEO strategy. This should include an overview of the organization’s online presence, as well as specific goals and objectives for improving search engine rankings.
2. Establish communication channels between all stakeholders. This will help ensure that everyone is on the same page and that there are no misunderstandings when it comes to SEO.
3. Make use of specialized tools and software. There are a number of excellent tools out there that can help with enterprise SEO, including rank tracking, website audits, and competitor analysis.
4. Be prepared to invest time and resources. Enterprise SEO can be a complex and time-consuming process, but the results are well worth it.
By following these tips, you’ll be well on your way to achieving success with enterprise SEO. And who knows, you may even end up becoming the go-to expert for this growing field!
Enterprise SEO is different from traditional SEO in a few key ways. First, the scale of the operation is much larger, so the focus is on optimizing for very high-traffic keywords. Second, the competition is usually much greater, so it takes more effort to achieve good rankings. Finally, the goals of enterprise SEO are typically more long-term and more oriented toward branding than they are for smaller businesses.
Here’s a shortlist of the key differences between enterprise SEO and normal SEO:
1. Scale: The scale of enterprise SEO is much larger, as Enterprise sites typically receive more traffic compared to small/medium business sites. Keyword research must include very high volume, enterprise keywords in order to be effective.
2. Competition: Enterprise SEO usually deals with highly competitive areas, so achieving good rankings is much more difficult than standard SEO.
3. Goals: Enterprise sites typically have long-term goals and a greater focus on branding than smaller businesses.
4. Resources: Skills required for enterprise SEO are often more specialized than those needed for normal SEO. It usually takes more time and effort to achieve good results with enterprise SEO.
If you’re looking to improve your website’s ranking in the search engines, it’s important to understand the differences between enterprise SEO and traditional SEO. By adapting your strategies to match the unique needs of the enterprise sector, you can give your business the best chance of success in today’s competitive online marketplace.