Facebook has stuck to the place of being the most widely used social media platform by every age group. A majority of users are using it daily across the world, which continues to provide an endless opportunity for brands and business. The reason is that they maximize the visibility of their products and services by implementing Facebook marketing strategies.
The only tough part of utilizing the open forum of Facebook is just getting started with it. However, in this article, we will guide you with the seven Facebook marketing strategies that are practical and implementable to make your brand go off the grounds. The techniques below will help you to customize your plan according to your specifications and get the most out the ever-powerful social media platform, Facebook. Let’s start!
Table of Contents
1. Create Facebook goals that meet needs
Setting the right goals is the first step to progress with your marketing strategy. Making the roadmap to achieve the objectives is a critical reference to measure. This will make sure that your Facebook strategy is successful or needs improvement. Do an adequate amount of market research before setting goals so that you can check if your plan is attainable on the forum of your choice or not.
According to 2018 Social Index, the goals that were top of the mind of Facebook marketers were; 21% wanted to enhance audience engagement, 34% wanted to improve brand awareness while 11% wanted to increase sales through lead generation. Hence, if you have not set your Facebook goals yet, then the above stats are enough to encourage you to get great results as Facebook is an ideal place to start. Also, if your team has already generated goals, then look for overlap with your existing strategy.
2. Get familiar with Facebook demographics
“Understanding the demographics of Facebook leads you to segmentize your audiences and breakdown them to target your desired group and determine which strategy you should employ and how” says; Anthony Scott, Premium Jackets.
Social Media Demographics for 2019 gives an ideal starting point of getting a greater sense of useful statistics including user’s location, language, education, job, social, economic status and brand preferences. Hence, once you have got to know your ideal group of customers to target, you will make your strategy worthy by utilizing those demographics for generating revenue.
3. Engage & interact with your audiences
Just like all the other social media platforms, Facebook is also meant to discuss, converse and share informative content. As a business, you can use this basic idea of engaging customers with a social media network. Also, engagement and conversations not be placed on the back burner.
Alternatively, build an exciting community or an open forum for your audiences. What place will be more useful than Facebook when it comes to industry chats and discussions? Yes, it’s an ideal place to get close with your potential prospects and create your own fan pool.
You can engage users and get a high drive by asking questions, taking suggestions and making pools. Just don’t sit back and wait for followers to interact, start the conversation by yourself and reach out everyone out there.
4. Choose & schedule your Facebook content
“Content Curation and Content Creation are the two main components that drive any social media strategy.” Says; Michelle Kent, King Essay UK. Fortunately, Facebook has more options to let you choose from a range of post types from group posts to status to stories.
Some numerous useful tools and websites can help your organization to create a mistake-free and plagiarism-free content including; Grammarly, Guide2Write, WritingOcean, AccurateCite, EducatorHouse & ObjectMe. Reach them out if creating content is not your cup of tea as a professional help always secure you from the hassle.
Facebook gives marketers a wide range of options that comes in a specific type of content that is beneficial for both businesses and audiences. Hence, the method of promoting your brand and engaging your viewers should be kept in mind while evaluating marketing techniques that will work best for you. The 2018 Social Index assessed the type of posts that consumers like to see from their favorite brands are; 17% want videos while 30% like to see informative content and 18% like to have more images and infographics.
5. Determine your Facebook ads strategy
Regardless of being new to Facebook or being there for a while, it is always tough to check for your budget to pay for your brand exposure. Create an effective Facebook advertising strategy to make the most of your Facebook ads. The fact cannot be denied that growing a base of loyal customers of your brand doesn’t happen overnight; businesses have to earn it by putting time and efforts smartly.
Furthermore, there are more than 4M advertisers on Facebook, works on just an average of 9% of click-through rates. That’s why; advertising on Facebook is easy, affordable and straightforward. You just need to make an effective strategy to showcase your brand with perfect ads.
6. Encourage visuals, contests and events
Research reveals that 72% of users feel more connected to a brand when their employees shared information about a brand on social media. Also, our employees can be your most prominent cheerleaders as they are your brand’s face making it more relatable to your customers. Hence, wrangle your employees to advocate your brand using announcement mails, sharing on different social media platforms and promoting as word of mouth marketing as well. This will transform your employees into your brand ambassadors.
7. Track, analyze & update your Facebook marketing strategy
Last but not least, the step of your Facebook marketing strategy is to keep an eye on your stats. Analyze your metrics and identify the goal to set expectations for your results. This will help you to determine your ROI and will let you set your budget for the future. Check for page impressions, content performance, fan growth and interactive reports to share with your stakeholders for meetings as well.
Take-home messages
Hopefully, the above seven Facebook marketing strategies in hand can help your business to plot an effective marketing strategy. The need is just to implement it correctly to generate a profitable ROI.