The current health crisis has forced a lot of businesses to shift online. They can no longer operate in a regular brick and mortar store. It doesn’t mean that the demand is no longer present. It’s still there, but most people prefer getting services online. They’re quick and convenient.
If you’re running a grocery business, you’re among the people affected by this crisis. Although supermarkets can continue opening, some people don’t feel comfortable heading out. Hence, it makes sense to move your operations online. These are some tips to maximise the potential profits if you decide to open your services online.
Offer quick delivery services
Some people prefer buying in a regular grocery store because they can immediately bring items home. Online services don’t provide the same speed. It could take days for the items to get delivered. If you want to be competitive, you should offer quick delivery services. If your customers are within the area, a same-day delivery service is even better. You can entice more people to buy since they can receive their orders right away.
Remove the minimum purchase required
Although it’s not ideal to only send one item to a customer, it should be part of the services offered. Whether they want to buy a few items or a lot of them in bulk, it’s their choice. Don’t make them feel forced to buy more if they don’t need a lot.
Sell items in bulk
Selling items in bulk is also useful. You can increase profits even at a lower price. Soon, you will restock your supplies because they quickly get sold out. If the demand for bulk items gets high, you have to look for more suppliers. Find one that can offer the products in bulk so you can sell the same quantity. Consider desiccated coconut suppliers if you want to sell a lot at once.
Offer competitive pricing
Apart from the health crisis, the world is also facing an economic crisis. The lockdown orders and closures of borders has led to several businesses shutting down. Millions of people lost their jobs. Therefore, everyone is on a tight budget. The best way to help is by lowering the prices of the products sold. You can entice more people to buy if the products are cheaper than in other stores.
Focus on advertising
Let everyone know that you’re already operating online. Since you closed the physical store, others might think that you no longer offer services. With a strong online marketing campaign, you won’t have a problem. Loyal customers will keep buying from you. It’s also possible to convince those who are yet to buy from you to give you a try.
These strategies will help increase your profits even with the closure of the physical store. Even if things will soon get back to normal, you can continue your online operations. If you face this issue again in the future, you already know what to do to keep running the business. You can even expand when everyone else is closing down.